before you invest another dollar in marketing…
make sure you’re solving the right problems.

The Olive & Lumen Marketing Checkup is a free marketing assessment that evaluates your small business marketing strategy, brand messaging, website, customer journey, content, lead generation, and overall marketing strategy. You’ll receive practical recommendations that help you prioritize your next steps with clarity and confidence.

Start Your Marketing Checkup

Free • Takes about 10 minutes • actionable recommendations

Designed using the same strategic framework Erika Cook has used to support more than 85 marketing initiatives across B2B technology, cybersecurity, consumer products, healthcare, retail, and nonprofit organizations.

Helping Good Businesses Become Impossible To Ignore.

Every business is different, but the goal is always the same: more clarity, more confidence, and marketing that finally makes sense. Here’s a few kind words that have been shared after working together.

  • “Simple, polished, and actually converts.”

    Sarah
    companynamehere.com

  • “Made my offer feel instantly more professional and easy to sell.”

    Angela
    companynamehere.com

  • “I started getting inquiries within days of launching.”

    Mya
    companynamehere.com

  • “Clean design, simple setup, and it just works.”

    Maria
    companynamehere.com

before we talk about solutions, let’s find the real problem.

Marketing rarely struggles because of one big mistake. More often, it’s a handful of small disconnects that quietly keep good businesses from reaching the people they’re meant to serve.

Maybe you’ve caught yourself thinking…

  • “Everyone keeps telling me to post more, but that’s not solving the problem.”
  • “I’m attracting the wrong people… or no one at all.”
  • “I’m tired of trying random tactics and hoping something works.”
  • “I’ve tried different marketing advice, but I’m still not sure what I should focus on first.”
  • “I have so many ideas that I don’t know which one to work on next.”
  • “I’m ready to stop guessing.“

What we’ll evaluate together.

The Marketing Checkup looks at the core pieces of your marketing to help you understand what’s working, what’s getting in the way, and where your next best opportunities exist.
No judgment. No overwhelming reports. Just practical insights you can actually use.

Brand & Messaging

Is it clear what you do, who you help, and why you’re different?

We’ll evaluate:

  • Positioning
  • Messaging clarity
  • Brand differentiation
  • Value proposition

Website & Experience

Does your website build trust and naturally guide visitors toward taking the next step?

We’ll evaluate:

  • Homepage effectiveness
  • Calls to action
  • Navigation
  • Customer journey

Marketing & Growth

Are your marketing efforts creating momentum, or just keeping you busy?

We’ll evaluate:

  • Content strategy
  • Lead generation
  • Search visibility (SEO, AEO & GEO)
  • Marketing piorities
let’s start with clarity

Here’s What You’ll Be Walking Through

The Marketing Checkup guides you through the same areas I evaluate when helping founders build
stronger marketing. In about 10 minutes, you’ll uncover what’s working, what’s getting in the way,
and where to focus next.

your free marketing checkup

your assessment starts here

Answer a few questions about your brand, website, messaging, customer experience, and marketing strategy.
When you’re finished, you’ll receive personalized recommendations to help you prioritize your next best marketing decisions.

1

brand & messaging assessment

Your marketing becomes much easier when people immediately understand what you do and why it matters.

In this section, we’ll evaluate the foundation of your brand, including:

  • Your positioning
  • Your ideal customer
  • Brand messaging
  • Value proposition
  • Brand differentiation
  • How clearly you communicate your value

By the end, you’ll have a better understanding of whether your messaging is creating clarity or confusion for potential customers.

2

website
assessment

Your website should answer questions, build trust, and make taking the next step feel natural.

We’ll look at how your website supports your business by evaluating:

  • Homepage clarity
  • Navigation
  • Calls to action
  • Customer experience
  • Conversion opportunities
  • Trust-building elements

You’ll quickly see whether your website is helping visitors move forward or creating unnecessary friction.

3

marketing strategy assessment

Marketing isn’t about doing more. It’s about doing the right things consistently.

This section explores the systems that create long-term momentum, including:

  • Content strategy
  • Lead generation
  • Marketing priorities
  • Search visibility (SEO, AEO & GEO)
  • Email marketing
  • Overall marketing consistency

Rather than giving you a list of everything you could do, we’ll help identify what deserves your attention first.

4

your personalized recommendations

No generic score. No complicated report. Just practical next steps.

Once you finish the Marketing Checkup, you’ll receive personalized recommendations designed to help you:

  • Understand what’s working
  • Identify your biggest opportunities
  • Prioritize your next marketing steps
  • Build momentum with confidence
  • Focus your time where it will have the greatest impact

Because good businesses deserve to be seen, and clarity is always the best place to start.